Our mission

About Us

Kinetico Softeners and Filters can improve the quality and taste of your household water. Whether you have hard water or some other concern, we have the solution.

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Tony Soltani

CEO

In the early 1980s, I started my venture with water filtration and purification systems in the San Francisco Bay Area. For over 40 years I have helped thousands of folks improve their water quality, in both commercial and residential settings.

We employ some of the finest men and women in the industry to serve you. Our mission is to offer the finest products and personal service worldwide. Let us change your water. It will change your life.

Our Professional Promise

Whether providing a thorough analysis of your water, explaining how water systems work, or recommending one that’s right for you, one thing is certain. Nobody brings a higher level of professionalism into your home. We promise.

A Tradition of Success Since 1970

Founded in 1970, Kinetico pioneered the development of non-electric, fully automatic water treatment systems. In the years since, we’ve grown into a global company of independent Kinetico water experts and international distributors serving more than 100 countries. We offer complete water systems that deliver only the highest quality water for general use and drinking. We back every piece of our equipment with industry-leading warranties. Our approach reflects our deep commitment to preserving and conserving fresh water, one of our planet’s most precious and endangered natural resources.

Our Mission

Our mission at AAA Water Systems is to enhance the quality of life for families and businesses by providing reliable, eco-friendly, and cost-effective non-electric water softeners and water treatment solutions. To achieve this mission, we let our core values guide us in every decision we make. Not only is this ingrained into the culture at AAA Water Systems, we even have our founder’s name on it!

Sustainability

We strive to meet the needs of the present without compromising the future! Not only is our top priority to support families by improving their water in today’s time, it is just as important for us to lay the groundwork for future generations by doing things “for” people and not “to” people.

Obtainability

We are committed to affordability without compromising on the quality and performance of our equipment. We firmly believe that access to high-quality water treatment equipment should not be a luxury, but a necessity for all households.

Leadership

We are committed to being leaders in our industry by fostering a culture of continuous innovation. We encourage and support creative thinking, proactive problem-solving, and staying at the forefront of industry trends and technologies.

Teamwork

Our success is built on the foundation of strong teamwork, mutual support, and a shared commitment to our mission. We believe in the power of unity, where every member of our team, from the office to the field, works seamlessly together.

Accountability

Every team member, whether in the field or in the office, takes personal responsibility for their actions, decisions, and commitments. We hold ourselves and each other to higher standards, ensuring that we deliver on our promises, learn from our experiences, and continuously improve.

No-Nonsense

We embrace a ‘No-Nonsense’ mindset that values simplicity, practicality, and efficiency. We’re dedicated to cutting through the clutter, providing direct and efficient solutions to our client’s water treatment needs.

Integrity

Integrity is the cornerstone of our company’s reputation. We hold ourselves to the highest ethical standards, ensuring that honesty, transparency, and ethical conduct guide every decision we make.

Why Kinetico?

Recognized for reliable, economical, and brilliantly simple water treatment products, Kinetico is a world leader in water solutions for the home and the workplace.

Powered by Better Thinking

From furthering best practices to developing bold, new ways of thinking, Kinetico engineers have historically developed water systems that outperform existing technologies and set new standards for the industry. In 1970, Kinetico patented the only water system powered not by electricity but by the kinetic force of moving water; today, we boast a complete portfolio of products that meet every need of the residential, commercial and industrial markets. Whatever your application and whatever your industry, Kinetico water systems exist to keep you ahead of the curve.

Unmatched Performance

For more than 40 years, Kinetico has taken a smarter approach to solve water problems. Our systems treat water more efficiently, effectively, and economically. With more contaminant removal and no spikes in performance, you can be confident they will outperform other options available and provide clean, clear water for years and years. It’s why so many people and businesses around the world rely on our products.

Non-Electric

Water and electricity don’t mix, so Kinetico found a better way. Kinetico systems are powered by the force of moving water, not electricity. Our patented approach to water treatment eliminates the hassles of timers and computers—there’s nothing to plug in, and there are no electrical components to set, adjust, repair or replace. Our systems also monitor water use and only process your water when needed, eliminating waste.

No Project is Too Large, or Too Small

Kinetico will take the time to understand the water problems you are experiencing and make a recommendation on the ideal solution for you and your situation.

Dependable

Kinetico systems are built to last. Many customers became tired of all the problems with their previous water systems and replaced them with a Kinetico system. They now enjoy the system’s reliability and the fact that it provides them with treated water whenever they need it.

Tailored Solutions

By partnering with you to develop a solution tailored to your exact specifications, Kinetico water systems help you meet environmental regulations, exceed performance expectations, and satisfy demand. Investing in a Kinetico water system for your business or home provides you with not only the best technology and products available but extraordinary service as well. Whether upgrading an old system or expanding an existing one, Kinetico will bring a wealth of knowledge that can help streamline the process and ensure all your water needs are squarely met.

Uncompromised

If you want better quality water, but not at the expense of the environment, then Kinetico has the answer. Our solutions use less salt and water, work better and last longer, which keeps them out of landfills. In fact, we have customers who have had their Kinetico systems for more than 20 years. And by using a Kinetico system, you’ll minimize waste and energy use, reduce the need for harsh cleaners and chemicals and help your water-using appliances work better and last longer.

Reduce operating costs and improve the bottom line

Since day one, Kinetico has built savings and sustainability into each and every one of its water systems. Kinetico systems cost less to operate and are more reliable—and they clean themselves with treated water, which prolongs filter life, saves on salt, and produces significantly less wastewater. Factor in the savings that businesses and homeowners realize by protecting equipment and reducing costly inputs with quality water, and it’s clear why partnering with Kinetico is the best investment you can make.

Frequently Asked Questions

Where can I purchase a new Kinetico system, or buy replacement parts or filters for a system I own currently?

Simple! If you’re considering purchasing a new Kinetico system for your home, you can Request a Quick Quote from your local Kinetico specialist who will contact you with prices and options. Alternatively, or if you need replacement parts, you can use our online locator to find your local Kinetico water specialist who will be able to help you obtain replacement parts, including filter cartridges.

Can I buy a system directly from Kinetico?

No, Kinetico doesn’t sell directly to the public. You will need to contact us. We have a variety of options for you to choose from. Your local Kinetico water specialist is fully trained and factory authorized to ensure your new Kinetico system is properly sized and professionally installed.

Can I purchase replacement parts or filters directly from Kinetico?

No, Kinetico doesn’t sell directly to the public. You will need to contact us. We will have access to replacement parts and consumables, including filter cartridges. Your Kinetico water specialist is fully trained and factory authorized to ensure your system is repaired properly.

I own a Kinetico system currently and it needs service, who can I call?

It’s preferable to contact the same Kinetico water specialist who sold and installed your system. However, all local Kinetico water specialists are fully trained and factory authorized to service and repair all Kinetico models. They can also assist you if you have any questions relating to your warranty. Use our online locator to find the contact information for your local Kinetico water specialist.

I own a Kinetico system now, can I get a copy of the owner's manual or more information from your website?

Please check Kinetico’s Customer Resources page, Legacy Products page, or contact Kinetico’s consumer services department by phone or email.

We promise to never share, rent, or sell your information.

Verified Customer Reviews

Joe Concepcion

Sean was professional, very knowledgeable and skillful in servicing the water filtering system. Great Job Sean, and Thank You!

Y H

We have been using AAA products and services for several years. We never have any problems with them. Good company and service also hired good technicians.

S W

Tommy was great!

Angelina S.

My parents had been living with water that tested high in calcium and nitrate levels past legal limits. They'd been living under these horrid conditions for 3 years. My father AND mother started seeing skin & health issues from it. I recently moved in and pin pointed it to the water. It didn't taste right or feel right to me, also I started developing a rash.We contacted AAA water systems and they quickly came by and did their inspection/evaluation. (Forgot his name) He came out and spent hours with us as well as time on the phone with the house owner telling them how serious the situation was.He advocated and fought for us. After some time the house owner decided to go with their services. AAA came out and made sure everything was installed properly and took their time explaining necessary details. Almost immediately a difference was noticed. Unfortunately, my parents need to bring their skin & health issues with their doctors but getting the water fixed was a start that we needed towards getting them better. They are very customer driven, professional, and take their time to make sure everything is taken care of. They definitely go above and beyond. Thank you! You guys helped turn around a lot of things for my parents just by helping with their water.

Donald Grimm

Oscar Rios Maran was excellent with the installation of our Reverse Osmosis and update to our water softener. Oscar was very respectful and showed pride in his work. AAA water systems should make every effort to retain Oscar as an employee.

Jeremy Travis

I appreciate how well AAA operates their business, keeps records, and their customer service folks understand their prosucta. Darik Miller was great in all ways…..professional, technically sound and personable.

Shi ..

Alfonso Camacho provided great service today for filter change to our water system that we have to do every 3 years. He was very professional. He answered...

Donna Ryan

Marvin Rama (AsianWhale)

Very professional and knowledgeable on the product. Was willing to share knowledge on issues that you can encounter and remedies towards it.Very approachable. Has vast amount of teaching experience.All in all, very satisfied with the service!

Jerry Orosco

Scott has always been a great representative of Kinetico water systems. We have been very happy customers for over 30 years! Scott installed a Kinetico soft water system in our first home and he was very conscious in his quality of work, which showed back then and the quality of his installation of our new R/O system today was top notch! It’s always a pleasure to talk with Scott and he’s a very knowledgeable employee of AAA Water Systems. Thank you!

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